#Reindeer Ready

Year: 2018

Client: Mc Donalds

VFX Studio: Framestore

I was responsible for grooming the reindeer for this Christmas advertising. There were 6 reindeer variations, each one with it's unique colour pattern. During this project I created the Probabilistic Maps (Colour Masks) tool to quickly assign and mix shaders for all variations. I was directly nominated for the VES Awards for Outstanding Animated Character in a Commercial.

Reindeer.jpg
eye_01.png
eye_02.png
shot0500.jpg
shot0540.jpg
shot0520.jpg
shot0390.jpg
shot0190.jpg
shot0030.jpg
face_01.jpg
body_01.jpg
antlers.jpg
reindeer_all.png